Auction Edge Announces Edge Multi-List, Integrates Liquid Motors Technology

Seattle, WA August 23, 2013

As part of its continued effort to bring innovative technology to its clients, Auction Edge has integrated Liquid Motors capabilities into the Auction Edge platform. Auction Edge will now offer "EDGE Multi-List," a custom version of Liquid Motors "One Click Remarketing," to its customers.

Multi-platform selling is becoming increasingly popular as consignors want maximum exposure for their vehicles posted on the online wholesale marketplaces. Listing and managing inventory on multiple platforms can be time-consuming and risky. EDGE Multi-List seamlessly pushes inventory to all of the major online marketplaces. If a bid meets reserve or the vehicle sells with a buy now or accepted offer, the system will automatically remove the vehicle from the other marketplaces.

Liquid Motors will also include EDGE Now (the online only inventory of EDGE Marketplace) as one of the target online marketplaces available to all users of Liquid Motors wholesale products.

"We are excited to bring the capability of multi-listing to the independent auction community" said David Weld, CEO of Auction Edge. "Our customers have been asking us to integrate with Liquid Motors to help them list vehicles efficiently. With EDGE Multi-List we're doing just that. Additionally, adding the Edge Marketplace as a marketplace option to the Liquid Motors suite of products will help grow the available cars on EDGE Marketplace beyond the millions of vehicles per year that are already available."

Edge Multi-List will be available to independent auctions for a modest monthly subscription with a success fee per vehicle sold. There will be initial promotional pricing available for a limited period of time. An EDGE ASI module is required to enable EDGE Multi-List. Existing ASI customers wishing to use EDGE Multi-List can get the module free of charge as part of ongoing enhancements to the ASI product.

"We are excited about this partnership" said Greg Lubrani, COO of Liquid Motors. "This product will help reduce employee cost at the auctions and help the auctions get consignors vehicles online faster and more efficiently."

To learn more about this exciting capability, and everything else that Auction Edge is working on, please visit us at National Auto Auction Association Convention, September 3rd - 5th, JW Marriott, Indianapolis (booth 317) or email us at

About Auction Edge ( Auction Edge is the unified platform and national marketplace of the independent auction community. In addition to providing products that power the operations of independents, Auction Edge also hosts EDGE Marketplace, the online marketplace of independent auctions. EDGE Now is the online only inventory within EDGE Marketplace.

About Liquid Motors (
Liquid Motors Inc., a Dallas, Texas based corporation, offers the automotive industry a comprehensive Internet marketing solution designed to maximize exposure and lead generation. We provide wholesale merchandising software services to dealers, independent auctions and consignors to reduce the effort to market their vehicles and garner more exposure on the Internet. For dealers, industry partners and OEM manufacturers, we deliver a variety of software services that create a competitive advantage in their retail vehicle merchandising by generating and capturing more cost effective Internet leads using no-cost Internet classifieds, eBay auctions and listings, leading pay classifieds and dealer websites through the implementation of strategic integration, pricing analysis, search optimization and marketing, and compelling multimedia.

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