A car dealer website should promote the dealerships brand image, community image and make the dealership stand out from their competition.
Car shoppers are increasingly using mobile devices such as smartphones and tablets in addition to PCs and laptops for their car shopping. Many experts predict that by 2018, more than half of all car shoppers will use more than one device in the car buying process.
Responsive web design aims at crafting web sites that provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning and scrolling across a wide range of devices, from desktop computer monitors to mobile phones.
A responsive website design allows your dealership to provide the same content to the consumers regardless of the device they are using to access your site; resulting in a better user experience. But there are many additional benefits to a responsive website design:
Responsive web design aims at crafting web sites that provide an optimal viewing experience — easy reading and navigation with a minimum of resizing, panning and scrolling across a wide range of devices, from desktop computer monitors to mobile phones.
A responsive website design allows your dealership to provide the same content to the consumers regardless of the device they are using to access your site; resulting in a better user experience. But there are many additional benefits to a responsive website design:
- Increase conversion rates
- Consolidate your analytics and reporting
- Increase your visibility in search engines
- Lower bounce rates
- Consistent dealership branding
Liquid Motors OptiSite Custom Designs provide:
- Customization to maximize dealership branding
- Search engine optimization architecture
- Content management system to manage coupons, featured vehicles, specials and other aspects of the car dealer website
Automotive shoppers on-the-go now have expanded access to auto dealership information, including inventory and high definition vehicle videos, specially optimized for their particular hand-held devices with Liquid Motors Mobile Website product.
Dealership website content is optimized to provide consumers quick access to site content that is relevant to mobile users including: new and used inventory, parts and service, directions and dealership contact information.
Effective marketing demands that your message appear where your consumers are. And increasingly, automotive shoppers are online, using mobile devices.
Dealership website content is optimized to provide consumers quick access to site content that is relevant to mobile users including: new and used inventory, parts and service, directions and dealership contact information.
Effective marketing demands that your message appear where your consumers are. And increasingly, automotive shoppers are online, using mobile devices.
With a majority of consumers starting the search for their next vehicle using the major search engines, dealers should take advantage of every available method to attract those consumers to their car dealership website. OptiSite Search Engine Marketing provides another avenue to garner traffic to the dealer's website.
Liquid Motors OptiSite SEM Pay-Per-Click Service provides:
- Keyword analysis, monitoring and maintenance
- Landing page deployment
- Link-building campaign
- Budget allocation and bid management
- Ad copy and landing page optimization
- Strategy, tracking and reporting with detailed results analysis
With the explosive growth of websites like Facebook and Twitter, social media is the fastest growing segment on the Internet. Due to the large number of active visitors to these sites and the ability for users to create content, auto dealers are looking for ways to promote their products and services in front of these large audiences.
Consumers are visiting social media sites for recommendations from specific friends or groups of knowledgeable peers. Marketing your inventory on these sites improves page rank on major search engines.
- Market inventory on Facebook, Twitter and other sites
- Preferred placement of listings and links back to the dealer website improving page rank
- Reach a large social media audience
Social Fuel Inventory
This facebook application displays the dealership inventory on a tab on the dealership's facebook page.
- Displays inventory, photos, videos and CARFAX data to engage viewers
- Changes made in AccuData Inventory Manager update real-time on your facebook page
- Search filters allow facebook users to search for specific vehicles
- Contact forms allow for improved lead conversion
SocialFuel FanBuilder
FanBuilder is a facebook application intended to entice current customers to "like" your dealership page on facebook. The application offers a promotion to your fans each month such as winning a free oil change.
- Encourages customers using your service department to remain a fan of your page in order to win
- Keep fans engaged and re-visiting your page for your promotion
- A larger fan base enables your dealership to build dealership loyalty for service and future sales
SocialFuel Coupons*
This application displays service and parts coupons on a tab on your facebook page. Surveys have shown that facebook users want specials from the businesses of which they are fans.
- Encourages customers using your service department to remain a fan of your page
- Keeps fans engaged and re-visiting your page for coupons
*requires a Liquid Motors' OptiSite dealer website.
SocialFuel New Car Research**
Allows facebook users to get more information on the new models your dealership sells. This application links to the new vehicle configurator on your dealer website.
- Compelling lifestyle photos of each new model
- Click to view: features, option, pricing and model packages available
- Contact forms and request a quote for lead generation
** requires a Liquid Motors' OptiSite dealer website with the New Vehicle Configurator.